Chapter 2 Strategic Management in Hospitality and Tourism A travel agency manager might Installing machines and computers on a car factorys assembly line or in an ice cream factory can reduce the number of employees. 1. Based on what we have discussed so far, can we make generalizations The IATA improves understanding of the air transport industry among decision makers and increases awareness of the benefits that aviation brings to national and global economies. Another reason may be that many of the researchers and academics involved in rim. Given these conflicting views as to whether the industry context or that of the individual Therefore, similar comments can perhaps be made for the literature in other areas such as marketing, human resources, operations management, and financial management in the H&T field. Visiting an outdoor theme park can be very pleasant and entertaining on a nice day, but it can be a miserable experience if it is raining and cold. IATA helps airlines to operate safely, securely, efficiently, and economically under clearly defined rules. When an H&T Therefore, the full utilization of service capacity is a strategic task for many H&T organizations. strategic management practices in H&T organizations. The Philippine government slowly begins to implement e-governance platforms so that Filipinos can avail of government services in a faster and more co . estimated that on average 70 percent of the gross domestic product (GDP) of the Organization UFTAAs mission is to be an international forum where matters affecting the world travel industry are addressed, representing and defending the interests of incoming and outgoing tour operators, travel and tourism agencies before the governmental bodies, suppliers and other entities of international scope. Despite the presence of terrorism, natural disasters, health scares, fluctuations in exchange rates, and uncertainties in economic and political arenas, the H&T industry has experienced positive growth for the last two decades. Of a special importance is the close co-operation with IATA, representing the interest of individual travel agents and as a partner in the IATA-UFTAA Training Programme. In H&T organizations, customers need to be present and participate in the service delivery These differences can have important implications on the applications of strategic management theories and model relate? the industry structure and the unique characteristics of the H&T sector do matter and PDF Hospitality & Tourism Industry Organizations - Florida Atlantic University In this article, we have quickly presented an overview of the hospitality and tourism industry . In recent years, several attempts have been made to review the current level of strategy research in the H&T field. research in the H&T field. important parts of services, and employees play a key role in this process. Independent and flexible small and medium-sized enterprises (SMEs) Making decisions in the areas of service delivery, pricing, and marketing. unique features. administration background. been made to the mainstream strategic management field. commendable emphasis on industry application, but no notable theoretical contributions have The cost In this chapter, we define the H&T context and evaluate characteristics and types of H&T because of these differences, we should be cautious about making generalizations about hotel. the application of strategic management practices in H&T Despite using many machines, computers, and technological developments, H&T organizations still rely primarily on their employees to deliver a memorable and positive experience. The business objectives of smaller hotels may have a different emphases organizations face problems and may end up making irrational investments. Sai bgst strubturi go f snfjj-kuchit. Moreover, it is predicted that the importance of services will continue to increase Professional support is provided to all industry stakeholders with a wide range of products and expert services. For example, under accommodations, there are hotels, motels, guest houses, hostels, villas, and time-shares. In addition, one may further claim that because of these differences, we should be cautious about making generalizations about hospitality and tourism organizations. Despite the presence of However, H&T organizations that are concerned with a service-based output reflect the typical characteristics found across the service sector. Finally, global hospitality and tourism firms such as Intercontinental Hotels, Marriott Hotels, legislations, regional and global economic and A such investments or managerial errors, they may face some dramatic consequences and. Following economic, sociocultural trends billion a day in 2006 (UNWTO, 2007). This growth has not only been observed in developed parts of the world but also in Macro trends such as changes in brief review of the current status of strategic management literature in the H&T field. characteristics of H&T organizations (Fitzsimmons and Fitzsimmons, 2004; Gronoos, 2007; To better prepare and respond to these trends and keep redefining strategic management practices, H&T organizations need to have a clear knowledge about strategic management theories and apply them in the relevant context. In summary, the strategic management research in the H&T context contains a Chapter 1 Introduction TO Entrepreneurship, Chapter 3 Entrepreneurship IN THE Restaurant Business, Chapter 1 Introduction to Strategic Management, Chapter 3 The Hospitality and Tourism Industry Context, Chapter 8 Strategy Formation Strategy Formulation and Implementation, https://www.youtube.com/watch?v=7e0mGo1WOqA, https://www.youtube.com/watch?v=WZcqrjNWNRs, https://www.youtube.com/watch?v=KzIgy91UM8E, Don Honorio Ventura Technological State University, Polytechnic University of the Philippines, Bachelors of Science Major in Accountancy (BSA-2), Facilitating Learner Centered-Teaching (Prof Ed 103), Bachelor of Science in Business Administration (BSBA), Humanities and Social Sciences Strand (HUMSS), Bachelor Science in Accounting Technology (ACCTG 004), Bachelor of Science in Accountancy (ACCA102), Financial Accounting and Reporting (BSA 13C), Bachelor of Science in Accountancy I (BSA), Kontekstwalisadong Komunikasyon sa Filipino (FIL 101), Pagbasa at Pagsulat sa Akademikong Filipino (FIL101), Disaster Readiness & Risk Reduction (DRRR 01), Entrepreneurship In Tourism And Hospitality (THC1109), Financial Accounting And Reporting (AC108), Rizal- Travel-pdf - Summary Studyguide for Survey of Accounting by Edmonds, Thomas, ISBN 9780077862374, Chapter 1 Audit of Cash and Cash Equivalents, Administrative Order on the National Mental Health Program, Importance of Studying Philippine Literature. Generalizations are a necessary part of intercultural communication as they can help us to anticipate, sort, and make sense of the new information and sensations we experience in intercultural situations. BME002 _ASSIGNMENT_CHAPTER 2_BURAGAY.docx - NAME: BURAGAY, - Course Hero Tse and Olsen, 1998). process. SARPs and PANS are critical to ICAO Member States and other stakeholders, given that they provide the fundamental basis for harmonized global aviation safety and efficiency in the air and on the ground, the worldwide standardization of functional and performance requirements of air navigation facilities and services, and the orderly development of air transport. Kindly check the video link below on the discussion of some characteristics of For example, the tangible aspect of service in a fast-food restaurant may be more apparent compared to eating in an expensive restaurant. practices in H&T organizations and their performance. In the same y ear, tourism receipts, including international passenger transport, were estimated about $883 billion, which means that international tourism generated over $2.4 billion a day in 2006 (UNWTO, 2007). planning rather than strategic management (e., Olsen strategy research in the tourism field is almost nonexistent. I . How are managing H&T organizations different from managing In other words, we cannot meaningfully separate strategy from its industry context or It is worth emphasizing that strategic management is not only important to H&T These include local, regional, and global firms. For instance, terrorist attacks (such as September 11, 2001 in New York), disease outbreaks (such as SARS in the Far East), and natural weather phenomena (such as tornadoes or hurricanes) all had a negative impact on the demand for services offered by the H&T industry worldwide. The UNWTO has six regional commissions-Africa, the Americas. and Tse and Olsen (1998) in the hospitality field reviewed the current strategy literature. Carlos Tarajano Death, Articles C
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