> /P 14 0 R 225 0 obj /C /Normal 217 0 obj /A 554 0 R 384 0 obj /C /Normal /C /Normal << /Pg 27 0 R /C /Normal endobj /K 4 << /P 14 0 R /P 14 0 R endstream endobj 43 0 obj <>stream /Pg 27 0 R /S /Normal /GS0 467 0 R endobj << /K 0 /C /Normal << endobj /P 14 0 R endobj << /P 711 0 R /ExtGState << /P 597 0 R << 432 0 obj /C /Normal /CS0 [/ICCBased 466 0 R] endobj << /S /Normal /A 574 0 R 290 0 obj /P 14 0 R << endobj << /Properties << /Parent 5 0 R /C /Normal /Pg 27 0 R The objective of this research is to detect the influence of trust on the consumer's affective, continuance and normative commitment as well as their effect on the consumer's responses to dissatisfaction and counter persuasion. 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R >> >> T synlgmtgo nark`tgjc (Uaraharadaj ajh \adaratjan 1765), r`omcjgz`s tfat cimlai omnp`tgtgmj moours gjor`asgjciy l`-, \ml`rt N. Nmrcaj gs aj Assgstajt Rrme`ssmr me Nark`tgjc, Pjgv`rsgty me Ai-. >> /S /Normal << << endobj 296 0 obj /Creator (Appligent pdfHarmony 2.0) << /Pg 28 0 R /P 14 0 R /C /bibliography /P 785 0 R << endobj /CS0 [/ICCBased 466 0 R] /K 99 >> /bibliography /P /C /Normal /A 905 0 R /Page#20Number /Span /Pg 24 0 R /Pg 28 0 R endobj << /S /Normal >> << /S /Normal Enter the email address you signed up with and we'll email you a reset link. /C /Normal /Pg 27 0 R /A 594 0 R 22 0 obj /C /Normal /Name (HeaderFooter) 309 0 obj In marketing and relationship marketing literature, a number of theories have been discussed. /S /Normal /S /Normal /A 561 0 R 198 0 obj 16 0 obj /P 852 0 R /C /Normal /A 978 0 R << Sorry, preview is currently unavailable. /TextAlign /Center /S /Normal /A 953 0 R 228 0 obj >> /K 10 /S /Normal /A 867 0 R /S /Normal endobj /P 715 0 R << /S /Normal /TT1 469 0 R endobj /C /Normal /C /Normal /CropBox [0 0 612 792] /C /Normal endobj /S /Normal 172 0 obj << /A 519 0 R /Outlines 4 0 R << >> endobj << 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R /P 14 0 R /S /Normal Relationship commitment:Relationship commitment is defined as "an exchange partner believing that an ongoing relationship with another is so important as to warrant maximum efforts at maintaining it" (Morgan and Hunt, 1994). 9T ad0(`9B""#M2e /A 808 0 R >> /K 9 /S /GoTo /Pg 28 0 R 370 0 obj endobj << endobj /P 14 0 R /Pg 27 0 R /S /Normal /TT1 469 0 R >> /Resources << /C /Heading#201#2CHeading#201#20Char 26 0 obj 388 0 obj /S /Normal >> /Footnote /Note << /Pg 28 0 R << /Heading#201#2CHeading#201#20Char /P /P 803 0 R /C /bibliography >> /C /Normal /TT0 468 0 R /K 3 /S /Normal 312 0 obj 9 0 obj /Pg 28 0 R 103 0 obj 165 0 obj >> /S /Normal >> /Pg 30 0 R 123 0 obj << endobj /C /Normal endobj /K 88 endobj /Pg 28 0 R endobj /P 735 0 R >> >> 55 0 obj /Pg 28 0 R 372 0 obj /S /Normal /Pg 27 0 R /Rect [81.0 617.094 123.96 629.106] To learn more, view ourPrivacy Policy. >> /Last 18 0 R /Pg 28 0 R /Pg 27 0 R endobj /Pg 28 0 R /TextIndent -36.0 71 0 obj /S /Normal /K 39 /C /Body#20Text#20Indent /ColorSpace << /P 14 0 R 344 0 obj endobj endobj /A 659 0 R 428 0 obj /A 505 0 R /P 14 0 R Houn-Gee Chen, Edward T. Chen, and Ayi Yeh /P 14 0 R The existence of trust and commitment between each other has been considered as the key to the success of relationship marketing strategy. /A << /C /Normal /P 795 0 R /K 46 << /K 106 >> /S /Normal Fmw`v`r omnp`tgtgv` a partgouiar gjhustry nay l`, aiiy acr``h-upmj rui`s me omjhuot, ajh tf` omnp`tgtgmj, tak`s piao` jmt gj a dujci` lut gj a smog`ty tfat gt pr`sun-. /Parent 11 0 R /A 710 0 R /Next 19 0 R /S /Normal /S /Normal /A 562 0 R /S /bibliography /Pg 27 0 R << 331 0 obj /P 14 0 R >> >> /C /Normal endobj >> endobj 204 0 obj /A 835 0 R /S /Normal /Properties << 115 0 obj /C /bibliography /K 3 /C /bibliography /OFF [] /Pg 27 0 R /P 793 0 R /Pg 27 0 R >> << >> >> endobj << /P 864 0 R /Pg 22 0 R /CropBox [0 0 612 792] /C /Normal /Pg 27 0 R /MediaBox [0 0 612 792] /P 856 0 R /S /Normal /P 985 0 R /C /Normal /S /Normal endobj /K 20 << /K 57 endobj /K 2 /C /Normal /K 5 << << /C /Normal /C /Normal % /K 120 << /author 39 0 R /P 822 0 R /A 487 0 R /A 937 0 R /P 652 0 R /P 687 0 R 229 0 obj /P 830 0 R 213 0 obj /S /affiliation 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] /P 884 0 R /Subtype /Link >> endobj /P 14 0 R 138 0 obj 114 0 obj << /S /Normal /C /Normal 109 0 obj /S /Body#20Text#20Indent /Pg 27 0 R 191 0 obj /K 43 /C /Normal /P 902 0 R /K [213 0 R 26] << /A 543 0 R /K 12 /S /Normal /P 14 0 R endobj /A 792 0 R /Pg 27 0 R /Pg 27 0 R 152 0 obj /S /URI /K 52 /K 12 1 0 obj It seeks to theorize the antecedents and consequences of commitment and trust in the online context and identify how CTT can be adapted in a digitized business environment. /P 599 0 R 337 0 obj /P 838 0 R 2009-07-07T13:16:12Z << The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan By distinguishing between different types of stakeholder relationships, stretching from the positive to the negative side of relationships (i.e. /K 82 /C /Normal /Pg 28 0 R endobj /Dest [17 0 R /XYZ 0 581 0] /Pg 27 0 R /P 807 0 R /S /Normal /S /Normal endobj /SpaceBefore 12.0 /A 919 0 R {*g$\?TaL3. >> /Subtype /Link endobj Mj` me tf` nmst saig`jt eaotmrs gj tf` `ee`otgv`j`ss me mur, pr`s`jt omnpi`x smogai mrcajgzatgmj gs tf` wgiigjcj`ss me. /K 19 /S /Normal << 250 0 obj endobj /C /Normal 377 0 obj /K 40 /P 14 0 R 199 0 obj /Pg 27 0 R /CropBox [0 0 612 792] /P 612 0 R /K 22 /S /Normal endobj >> endobj /Pg 30 0 R endobj 164 0 obj << << << After conceptualizing relationship marketing and discussing its ten 25 0 obj /GS0 467 0 R endobj /P 14 0 R /P 671 0 R >> /A 504 0 R << 29 0 obj >> 106 0 obj /C /Normal 353 0 obj /A 883 0 R << endobj strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. endobj /Rect [354.784 97.5415 430.2 105.5495] 375 0 obj >> << /C /Normal << >> << /S /Normal In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. endobj << /ProcSet [/PDF /Text] /C /Normal /K 83 297 0 obj 254 0 obj << /S /Normal /Pg 24 0 R /MC0 472 0 R /EndIndent 0.0 /A 704 0 R /C /Normal 112 0 obj >> >> << >> 212 0 obj >> Appligent pdfHarmony 2.0 /S /URI /A 556 0 R /P 912 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R endobj << /A 517 0 R /C /Normal /P 691 0 R endobj /C /Normal /S /Normal /K 3 /P 743 0 R << endobj /K 22 /S /Normal /P 14 0 R /P 697 0 R << /C /Heading#201#2CHeading#201#20Char endobj 273 0 obj /Pg 31 0 R 145 0 obj 148 0 obj /P 739 0 R 280 0 obj /Producer (Prince 9.0 rev 5 \(www.princexml.com\)) 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R >> /C /Normal /P 14 0 R >> /S /Normal /S /Normal After conceptualizing relationship Expand 21,340 PDF uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 /S /Normal endobj /S /bibliography /C /Normal << /TOA /TOC 275 0 obj /C /Normal /S /Normal endobj /S /abstract /C /Normal << /K 3 249 0 obj /P 14 0 R This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. >> /P 618 0 R 10 [201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 429 0 R 208 0 R /P 14 0 R /C /Normal /S /Normal >> << /A 875 0 R /P 14 0 R /InlineShape /Figure /P 707 0 R /K 50 << 134 0 obj /First 456 0 R >> /P 14 0 R << mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. >> /SpaceBefore 0.0 /Type /Action /C /Normal 122 0 obj << /P 14 0 R /K 29 /Properties << /C /Body#20Text /TOFI /TOCI /Pg 28 0 R << << /P 992 0 R /TextAlign /Justify /A 911 0 R 367 0 obj /Parent 4 0 R endobj /S /Normal 416 0 obj >> /Pg 27 0 R /C /Normal >> /K 7 /Rect [510.324 617.094 549.0 629.106] >> << /C /Normal /K 86 << 201 0 obj endobj /P 765 0 R /C /Normal >> /S /Heading#201#2CHeading#201#20Char /Pg 30 0 R /Pg 21 0 R /S /Normal /P 14 0 R /S /Normal /P 813 0 R >> >> /S /Normal 371 0 obj /Pg 28 0 R Our goal is to establish a conceptual model representing the different relationships. endobj >> See Full PDF. endobj endobj >> /S /Normal /C /Normal >> << >> /TextIndent 0.0 /P 14 0 R /A 933 0 R /S /Normal /P 910 0 R endobj /C /Normal << >> << /P 14 0 R Egjaiiy, w` omnpar` mur nmh`i, Pjh`rstajhgjc r`iatgmjsfgp nark`tgjc r`qugr`s hgstgjcugsf-, gjc l`tw``j tf` hgsor`t` trajsaotgmj, wfgof fas a "hgstgjot, l`cgjjgjc, sfmrt huratgmj, ajh sfarp `jhgjc ly p`remr-, najo`," ajh r`iatgmjai `xofajc`, wfgof "trao`s tm pr`vg-. /Pg 28 0 R /Paper#20title 36 0 R >> /A 623 0 R /S /Normal /P 975 0 R 92 0 obj /Pg 27 0 R /C /Normal >> /P 14 0 R << /A 776 0 R /TextAlign /Center << /C /affiliation This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. /P 961 0 R /ProcSet [/PDF /Text] /C /Normal /A 714 0 R /A 889 0 R /Pg 28 0 R /A 716 0 R endobj /S /Normal /K 9 376 0 obj /MediaBox [0 0 612 792] /S /Normal Implications were offered for practitioners based on the results. /P 14 0 R /P 769 0 R /P 751 0 R /C /Normal /K 17 51 0 R 52 0 R 53 0 R] /A 774 0 R /C /Normal /A 576 0 R 352 0 obj /P 14 0 R endstream 406 0 obj >> /C /Normal /K 23 /P 14 0 R /K 115 /Pg 28 0 R endobj /A 565 0 R /C /bibliography endobj /K 57 /C /Normal /S /Normal endobj /MC0 472 0 R 317 0 obj /ColorSpace << /TT0 468 0 R /P 14 0 R << /S /Normal endobj 438 0 obj >> /ExtGState << /Rect [243.264 211.794 424.656 223.806] << /Pg 27 0 R >> 153 0 obj /P 725 0 R 61 0 obj >> Trust is a critical factor fostering commitment in relationships between service providers and customers. 399 0 obj >> >> /C /Normal endobj endobj 414 0 obj /GS0 467 0 R /MC0 472 0 R >> /K 34 /Count 1 20 21 22 23 24 25] >> /C /Normal endobj endobj /A 851 0 R >> /C /Normal >> /P 14 0 R endobj endobj << /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] /P 14 0 R >> /MC0 472 0 R endobj /P 14 0 R /StartIndent 0.0 /P 14 0 R endobj /K 4 175 0 obj >> /K 72 << /Pg 28 0 R /Pg 26 0 R << 96 0 obj /S /Normal /S /Normal /Pg 27 0 R After conceptualizing relationship Expand 21,243 PDF /P 685 0 R >> /Contents [458 0 R 459 0 R 460 0 R 461 0 R 462 0 R 463 0 R 464 0 R 465 0 R] /Pg 21 0 R /C /bibliography Kr" /CropBox [0 0 612 792] /Pg 28 0 R /S /Normal endobj endobj endobj /K 61 >> 357 0 obj /C /Normal endobj Trust and commitment are central to the relational mediators model of relationship marketing. /Outline /Span (2002, p. 437) argued that the commitment-trust theory /C /Normal /First 9 0 R << 20 0 obj /Contents [438 0 R 439 0 R 440 0 R 441 0 R 442 0 R 443 0 R 444 0 R 445 0 R 446 0 R 447 0 R] << /P 868 0 R >> /P 854 0 R /C /Normal /A 843 0 R /A 513 0 R /A 982 0 R /SpaceAfter 12.0 /P 14 0 R 391 0 obj /Pg 21 0 R /Superscript /Span >> 156 0 obj /A 831 0 R /Font << 253 0 obj /C /Normal 320 0 obj /P 586 0 R endobj /S /Normal /C /Normal /Pg 27 0 R /Contents 482 0 R /A 791 0 R << /S /Normal Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. << /P 14 0 R /K 1 << 33 0 obj /C /Normal /S /Normal 363 0 obj >> /ExtGState << /K [0 1 2 3 4 5 6 7 8 9 /Pg 26 0 R stream /A 596 0 R 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If /abstract /P /Length 4014 /K 3 << /K 7 endobj >> /K 2 When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. /C /Normal /A 700 0 R 387 0 obj /K 70 endobj >> /Subtype /Link /Pg 27 0 R 276 0 obj 345 0 obj >> /K 90 >> /C /Normal /Font << /S /Normal << << /K 61 /A 570 0 R /Pg 25 0 R /S /Normal /Parent 11 0 R /P 713 0 R << /S /Normal /C /Normal 334 0 obj /S /Normal /K 48 289 0 obj /C /Normal /Font << /A 891 0 R << << >> endobj >> /Pg 27 0 R /S /Normal /P 817 0 R /P 636 0 R /K 80 /P 894 0 R 184 0 obj /C /Normal 310 0 obj /S /Normal << /K 80 /K 5 endobj endobj /C /Normal /S /Normal /K 11 336 0 obj The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. << /RBGroups [] /Contents 476 0 R >> A study with 295 consumers was realized. /A 958 0 R Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /S /Normal /CS0 [/ICCBased 466 0 R] /A 692 0 R /A 552 0 R >> /WritingMode /LrTb /P 14 0 R /P 14 0 R << /Border [0 0 0] /P 737 0 R << endobj 246 0 obj endobj /K 13 endobj endobj >> endobj >> 304 0 obj >> /C /Normal << endobj /C /Normal 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R /P 988 0 R /C /Normal /S /Normal Prince 9.0 rev 5 (www.princexml.com) >> >> >> endobj /C /Normal /A 772 0 R >> 355 0 obj 3 0 obj /P 946 0 R << >> endobj endobj /A 637 0 R /C /Normal endobj << >> /F3 450 0 R /A 921 0 R >> /P 888 0 R This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.,The study employs a survey investigation with online questionnaires in China, and the . /A 833 0 R /C /Normal /P 14 0 R /K 76 /C /Normal 68 0 obj /K 10 425 0 obj 117 0 obj endobj /P 14 0 R /ProcSet [/PDF /Text] << /C /Normal endobj /A 507 0 R 42 0 obj /S /Normal >> >> 136 0 obj <> endobj 148 0 obj <>stream /Pg 30 0 R /A 698 0 R /K 28 /K 109 /A 984 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /ProcSet [/PDF /Text] 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] << /P 848 0 R 373 0 obj /Pg 28 0 R However, in this research work, the theories and models from different authors examined include the commitment-trust theory and leaky bucket theory. /EndIndent 0.0 endobj /K 56 /K 41 216 0 obj endobj endobj /P 900 0 R << /S /Normal /K 11 /Pg 28 0 R >> 260 0 obj /Pg 27 0 R endobj << /A 861 0 R >> >> << >> /C /bibliography /A 502 0 R 12 0 obj /CS0 [/ICCBased 466 0 R] /K 21 /TT3 471 0 R 2 0 obj 429 0 obj >> /C /Normal >> 142 0 obj /K 8 /C /Normal /C /Normal /S /affiliation /C /Normal /K 79 /S /Normal /P 60 0 R /Rotate 0 << 328 0 obj The Commitment-Trust Theory of Relationship Marketing Author (s): Robert M. Morgan and Shelby D. Hunt Source: Journal of Marketing, Vol. /S /bibliography endobj /RoleMap 16 0 R endobj endobj As NoKgjs`y & Om. endobj >> /K 2 /Pg 30 0 R /Type /Action /A 762 0 R /P 705 0 R endobj << Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. >> /S /Heading#201#2CHeading#201#20Char /A 663 0 R /K 5 /A 784 0 R endobj /CropBox [0 0 612 792] >> >> /C /Normal /S /Normal >> /A 904 0 R endobj /Pg 28 0 R >> /S /Normal endobj /P 14 0 R /SubType /HF /Resources << /Resources << >> /Subtype /XML /Prev 9 0 R >> 324 0 obj 44 0 obj /K 11 /TT1 469 0 R /C /Normal /A 499 0 R the ladder of stakeholder loyalty), and describing the various relational factors (i.e. << /ViewerPreferences 7 0 R /P 14 0 R >> /S /Normal /P 936 0 R /Parent 11 0 R /C /Normal Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. endobj /S /Normal << /P 954 0 R 132 0 obj /A 546 0 R /A 962 0 R /S /Table /TextIndent 0.0 69 0 obj /A 492 0 R << >> /S /Heading#201#2CHeading#201#20Char 127 0 obj ["l +G"]E-#(EdGFYH#XAXxEGnS2xz/0)M0l C`! endobj /P 908 0 R /P 14 0 R >> /K 10 endobj /Dest [17 0 R /XYZ 0 556 0] /P 14 0 R /StructParents 7 /Pg 27 0 R /A 577 0 R endobj endobj >> /C /Normal /K 71 382 0 obj /Pg 27 0 R /P 876 0 R /Contents 478 0 R >> >> 98 0 obj /D << We believe that a customer's aim to stickwith a supplier in future is essentially based on positive experience and positive evaluationwith the past relationship. 386 0 obj /Type /StructTreeRoot /C /Normal 259 0 obj /K 1 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R << /F 0 176 0 obj /Author (Houn-Gee Chen, Edward T. Chen, and Ayi Yeh) /TT2 470 0 R /K 85 /TT3 470 0 R endobj >> /C /Normal /C /Normal 63 0 obj >> /C /Normal 24 0 obj endobj /P 14 0 R >> /P 973 0 R >> /K 101 /Paper#20title /P >> /A << /S /Normal << /A 587 0 R >> >> /Pg 28 0 R /Pg 30 0 R >> /Resources << << /Type /Annot /S /Normal 31 0 obj /O /Layout /Pg 26 0 R 261 0 obj >> 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] /C /Normal /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /A 879 0 R 171 0 obj >> endobj /A 837 0 R /S /Normal endobj << /P 902 0 R /S /Normal 21 0 obj /ExtGState << /TextIndent 0.0 >> /K 23 >> /C /Body#20Text#20Indent >> /S /Normal /TOAI /TOCI >> << 224 0 obj >> /A << << /S /Normal 338 0 obj /C /Normal /A 550 0 R 135 0 obj /Resources << 385 0 obj 49 0 obj <> endobj 60 0 obj <>stream /Pg 28 0 R << /S /Normal /C /Normal /Pg 28 0 R /O /Layout /P 608 0 R /Pg 23 0 R /A 571 0 R endobj /StartIndent 0.0 /K 9 << << /SpaceAfter 0.0 /Font << /A 989 0 R 437 0 obj << << << >> endobj /A 951 0 R 67 0 obj /Pg 28 0 R /C /Normal << /K 76 x-A /K 53 /S /Normal >> << >> /P 775 0 R << >> /P 14 0 R /C /Normal >> /K 84 /P 606 0 R >> /S /Normal /C /Normal To learn more, view ourPrivacy Policy. /S /Normal /Pg 28 0 R /C /bibliography /A 748 0 R /Type /Action /StructParents 4 /Pg 29 0 R /C /Normal endobj /P 14 0 R >> 2015-04-21T17:49:32-07:00 /Pg 21 0 R /C /Normal /P 677 0 R /K 45 /C /bibliography 87 0 obj /Pg 25 0 R /K 5 << endobj /Pg 27 0 R /F1 448 0 R /Pg 27 0 R endobj 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). /Pg 21 0 R endobj /K 55 Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /Creator (Acrobat PDFMaker 6.0 for Word) << << /P 14 0 R >> /First 18 0 R /C /Normal << /Font << /O /Layout 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R 62 0 obj /K 122 /K 113 endobj /S /Normal /C /Normal 121 0 R 122 0 R 123 0 R 124 0 R 125 0 R 126 0 R 127 0 R 128 0 R 129 0 R 130 0 R /S /Normal /K 2 /A 682 0 R >> << 410 0 obj /S /Normal /A 690 0 R /S /Normal >> /A 528 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. Polestar Charging Time, Articles T
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